It’s been a few weeks since my publishing group DeadPixel Publications collapsed. It was really a writers’ “collective,” for lack of a better word. It started as a group of talented authors banding together to help create and market their work. My time there was a completely positive experience. I learned a great deal, made a few friends, and found a few readers. Looking back, I should have seen the end coming. Why did it die? A few of my fellow DPP’ers have written excellent blogs about what went wrong, so I’m not going to cover that ground again. I’ll just summarize by saying we didn’t really have a plan. Lots of talent and good intentions, but no real plan. With the clarity of hindsight, I tried to capture some generic lessons I learned, and come up with what I would do if I had to generate a publishing collective from scratch. I came up with these Seven Basic Steps to creating a writers’ publishing group. Of course, these are very basic and definitely not applicable to all groups, as goals vary widely. Maybe they are too elaborate, maybe I overthought this, but if you’re going to do something, go big. So let's go big. 1. Like any organization, someone has to be in charge. This is the guy or gal with the vision, the man with the plan, the cat herder, the carrot and the whip. This is what the group’s leader has to do as a minimum: a. Create the brand. b. Focus the group to support that brand. c. Sets the rules d. Let’s people in & kicks them out. e. Have a plan. 2. Creating a brand starts with genre. The smaller the group, the more focused the genre must be. This is the very reason really big publishing houses have imprints. Genre is a basic component of brand identity. It’s what draws in the loyal followers. You can’t be all over the place, or you won’t attract new readers or readers from other authors. 3. Set rules and enforce standards. Yes, writing is a creative endeavor. However, when writers start hitching their wagons to each other’s novels a set of expectations is naturally established. It could be anything from “I share your post, you share mine” to “you beta-read for me, I beta-read for you.” Instead of guessing, and randomly asking or receiving requests for help, a better idea might be to formalize the process. You know, a a handbook, or something like it. This also relates to publishing standards for editing, cover design and anything else that goes into a book. If you enter a writer’s collective, you live by the rules. Otherwise, thanks and there is the door. If a group is going to set rules and enforce them, they would naturally start sharing skills, talents and workload. 4. Division of labor. Authors often get overwhelmed by everything involved with publishing a book. That’s why they often join author groups. When an author joins, its best if they know where they fit and what’s expected of them. Writers are a strange lot. The only thing common among us is the urge to write. However, this also means we have diverse talents, too. Some writers are good at editing, others at cover creation, etc. When a writer petitions to join the collective, their talents need to be identified immediately. Once that is done, they are assigned to a sub-committee. These sub-groups could include, but are not limited to: a. Manuscript management b. Concept development c. Editing and style guide d. Beta-reading & Workshop e. Pitch f. Marketing, Blogging, Social Media, and Website g. Cover design and art h. Recruiting Since the writers group is genre-focused, everyone comes with credible, applicable skills that lend to the whole. Of course, workload should be managed fairly, and might even include an agreed compensation scale. Hey, anything is possible depending what the group wants to do. Whatever you do, you need a formal process. One important note here about money. If money for services gets bandied about within the group, arrangements should be formalized and approved by the group ahead of time. Make no assumptions. 5. Establish a Process: Your group has a leader, a solid brand, and suitable tasks for everyone. When a writer joins your group, they know they have a host of other writers to help them every step of the way, and they know exactly where they fit in the plan. Now you’ve got to create processes that takes care of your writers’ manuscripts from induction to post-publication. Whatever the process, the leader acts as a project manager of sorts, keeping the machine running, with concepts going in one end, and finished novels coming out the other. The degree to which an author hands over production of his or her manuscript to the group, is set by the rules, with no doubts of expectations. 6. Communicate! None of this works without communication. There are two forms of communication writers are good at – creative collaboration and bullshitting on Facebook. No, I’m talking about formal, disciplined communication regarding the status of writing projects as they wind their way through the pipeline toward publication. Groups and sub-committees need to meet on reoccurring basis, to get and give updates on status of projects. 7. Track results. This goes along with formal communication. It means setting metrics and tracking them. “How was that last debut?” “How are our reviews?” “How are sales on our books after one year?” Authors often suffer alone and in silence, unable to determine if what they are doing is any good. The group needs metrics to measure if what they are doing is even working. You can’t capture lessons learned and improve without metrics and communicating those to the group. There you are, seven steps for creating an effective author writing group. If it sounds very “businessy,” it’s because it is. Authors spend enormous amounts of time writing a book, but usually screw something up during the publication process. Writing groups, if run properly, help us avoid the big mistakes, improve our craft and, maybe along the way, make some money. If you’re going to form or join a writing group, remember the purpose is to help you write better, edit better, better covers, better sales, better everything. That just doesn’t magically happen, it takes a plan. If you liked what you just read, please tell your friends by a like, share and tweet! You can also check out my latest book, the illusion exotic for only .99 cents. Its a gateway drug to my other writing, like my epic fantasy novel BLACK SEA GODS.
If you’re a regular reader, you probably know writing doesn’t pay my bills. Not even close. Like many authors, I have a day job to make ends meet. Lucky for me, my other job is also a personal passion - aviation.
When I was a kid, I wanted to be two things - a pilot and a writer. I went for the flying gig first and, for the past 23 years, I have been a pilot. First, I flew for 18 years as an Air Force pilot, then for the last almost five years, as a commercial instructor pilot. Last Friday, I walked away from the cockpit. Why? Mainly because a job I couldn’t refuse was graciously offered to me. As of Monday, I will be sitting behind a desk, helping young pilots earn there wings while my feet stay on the ground. Another reason is, frankly, it was just the right time. I’m not saying I’ll never go back to the cockpit (never say never), but it feels good to walk away on my own terms and not on the flight surgeon’s. Still, its a big shift. However, I’ve got a lot of exciting things ahead of me between my new career, writing, and family. I’m looking forward to finishing the CHRONICLES OF FU XI series as well as starting several other writing projects. I’ll also be working hard with my friend and business partner Amy Biddle on growing Underground Book Reviews into what I hope is one day the best indie book review site on the interwebs. “I think I’m quite ready for another adventure.” This article is reprinted from a previous blog. I killed off that blog because it had become sentient and tried to take over the world. Enjoy. We were expecting a new baby and my lovely bride’s nesting instincts kicked into high gear. She didn’t want to bring a new baby home to a dirty house, so she called a maid service and told me to take the kids and get lost for about four hours.
I had planned a day in the park, but Mother Nature had other ideas. Cold rain and sleet pelted the city all day. Then I had a great idea: I’d take the boys to the public library! I hadn’t been to a library in years and was looking forward to the experience. My kids quickly found books and quietly settled in for a good read. Not possessing a library card, I headed for the front desk. The bespectacled gentleman behind the desk kindly directed me to a table covered with application forms. It was fairly standard – name, address, phone number, e-mail. I quickly filled out the form and signed my John Hancock on the bottom, signifying my understanding the library police would find me if I was late returning a book. I returned to the desk where the same gentlemen carefully inspected my form. “Would you like internet access, sir?” “Yes, certainly.” “Then you’ll have to fill out the back, too.” “Oh, okay.” I flipped the form over. With the exception of a question asking what password I wanted and what level of internet access I desired, the form was almost identical to the front. I went back to the table and wrote in a password I could easily remember and checked my desired access level. I returned to the gentlemen behind the counter, who inspected the back of the form. “You need to write down your name, address, phone number and e-mail address.” I was a little perturbed, but didn’t show it. “All that information is on the front of the form. Do I have to fill out the name and address information again?” “Yes, please.” “Ah...okay.” A few minutes later I was back with my library card form, both front and back completely filled out. The diligent municipal civil servant carefully eyed both sides of the form for well over a minute, turning it over several times and strumming his fingers nervously. I was getting nervous, too. Did he know about all my overdue books from 4th grade? “Sir, I need your full middle name on this line.” “That’s my legal payroll signature block. Why do you need my full middle name?” “I’m sorry sir, but that’s our policy. I need your full middle name.” I sighed and added the rest of my middle name to the initial. “On the back side, too, please.” Keep your cool. “Okay.” Once again he studied the library card form. Chewing on the end of his pencil, he flipped the form back and forth. “I need to see a picture ID.” I pulled out my active duty military identification card and handed it to him. He didn’t give it a second glance and handed it back to me. “Do you have a driver’s license?” “Why yes, I do.” “May I see it, please?” “Why? Won’t my military ID do?” “No.” Resigned, I pulled out my driver’s license. Being in the military, I had a different permanent home of record than my current duty assignment. Since I renewed it in the mail, my license had no picture. He looked at me, looked my drivers license, back to me, then back to the license. “This is out of state and doesn’t have a picture.” “I’ve been stationed here for almost three years. I’m rather fond of my photo on my military I.D, would you like to see that one again?” He handed my license back. “Is this address correct?” “The one on the front or the back of the form?” Alarmed, he quickly turned the paper over, then shot me a nasty look - smartass. I smiled. “Do you have something with your current address on it?” “Yes, you’re holding it.” “No, I mean something official.” I fumbled through my wallet. Funny, but nowhere among the countless unpaid credit cards, membership cards, and receipts did I have anything with my current address on it. “No, I guess not.” “I’m sorry then, but I can’t issue you a library card.” Here I stood, able to produce two legal forms of ID, one of which was the ID card of an active duty military officer in the armed forces of the United States, and I couldn’t get a public library card. “You’re kidding, right?” “I don’t kid about things like this.” “Let me try this again,” I said calmly, “What do I have to do today so I can get a library card and check out some books for my kids so they won’t go home heartbroken?” I really think the guy wanted to help. It was either believe that or strangle him. Looking out the window at the downpour he smiled and asked, “Did you drive here?” After running through the parking lot in the pouring rain, I returned with my car registration; definitive, legal, soggy proof I actually lived where I said I lived. With a self-satisfied smile the Dewy Decimal Defender presented me my library card like a war medal. I looked over my shoulder hoping someone was taking a photo for posterity. “Is there anything else I can do for you, sir?” “Actually, yes there is,” I said, stuffing my new library card in my wallet next to my soaked automobile paperwork. “Get a job at voter registration.” *** If you enjoyed this blog, please like the post and leave a comment or if you're feeling brave, share it on social media. This platform is my entire advertising budget and is how I share the word on my books. Also visit my Facebook, my author page and check out my photography book from America Through Time, "Abandoned Wiregrass: The Deepest South's Lost and Forgotten Places." |
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